TamarSchoppikAmoyal

• —Owned regional enterprise marketing strategy across North and South America for a global B2B cross-border payments platform serving marketplaces, gig platforms, and enterprise payers.
• —Built and ran ABM and co-marketing programs with anchor partners including Walmart, Airbnb, Upwork, and Patreon — joint narratives, webinars, customer stories, and pipeline-generating campaigns.
• —Led full-funnel enterprise acquisition, retention, and expansion programs in partnership with sales leadership; aligned messaging, segmentation, and lifecycle motion to enterprise sales cycles.
• —Directed regional content, demand, events, PR, and sales enablement teams and external agencies; established reporting and KPI cadences to track pipeline contribution and program ROI.

• —Led global marketing content and UX writing strategy across Payoneer's multi-product B2B payments platform — web, product UX, lifecycle, sales enablement, and partner channels.
• —Built and managed a global team of writers, editors, and localization specialists; established editorial standards, voice, and tone guidelines used across product, marketing, and CX.
• —Oversaw localization and transcreation across 7 languages and dozens of markets; introduced governance to ensure consistency of executive narrative, product messaging, and compliance language.
• —Partnered with Product, Design, Compliance, and Legal to ship in-product copy, onboarding flows, and risk/eligibility messaging for new product launches and regulatory updates.
• —Created the cross-functional messaging operating system connecting positioning, web, product UX, and enablement — a model later reused across Payoneer's regional teams.

• —GTM lead for Payoneer Capital Advance, Payoneer's working capital product for marketplace sellers and SMB customers — owned positioning, launch, and full-funnel commercialization.
• —Orchestrated execution across Product, Risk/Underwriting, Ops, Sales, Web, SEO, Paid Media, Lifecycle, Analytics, and Sales Enablement to bring eligibility, pricing, and activation programs to market.
• —Translated complex eligibility and underwriting logic into clear customer-facing messaging across web, in-product, lifecycle email, and support — improving qualified application rates and activation.
• —Designed segmentation and retention programs targeting high-intent seller cohorts; partnered with Analytics to instrument funnel KPIs and iterate on conversion and repeat-borrow performance.

Led multi-channel B2B marketing strategy supporting demand generation and sales enablement for a global performance marketing platform.

Built and managed a full-service digital marketing agency serving startups and public companies; led a team of 8 across strategy, creative, content, and paid media.

Directed global marketing communications across 35 international offices for capital equipment technology products serving semiconductor and PCB manufacturers.

Led marketing communications for trading technology products across institutional and retail audiences.

Founded and ran a boutique content and marketing services business serving technology and professional services clients.

Managed marketing projects and client delivery across digital and communications programs.